Inside Facebook had a great post yesterday about marketing on Facebook that I recommend taking a few minutes to read. While some of the recommendations may make sense for your business, others may not. As with any marketing strategy, the right solution depends on your audience, their needs, and your business objectives.
Of the ten things that are listed in the article, the 5 that stood out the most to me, particularly for any business new to Facebook, are:
- Create a Facebook page - Somewhat related to my post the other day, create a page with the understanding that it will require a commitment and investment of your time to maintain. If you are willing to make the effort, then this step is a no-brainer and a must have.
- Create Facebook events - If you are a business that has frequent events (i.e. open houses, tours, happy hours, public meetings, etc.) then creating Facebook events is a low effort action you can take to get the word out. When someone agrees to "attend" your event, that action will show up in the news feed of their friends virally extending your event to others.
- Add Facebook share links to your website - Again, a low effort action that should be a part of any good design process (it is certainly a part of ours). Assuming the content of your site is appropriate for "sharing" then a share link makes complete sense.
- Publish fresh photos, videos, and updates - I want to emphasize that it's not just posting fresh photos and videos, it's consistently posting content that your intended audience perceives as valuable. But this also circles back to #1... if you cannot commit to posting content consistently, hold off on jumping into the social media waters.
- Talk to your customers - This is a no brainer. It would not be called social media if it did not require you to be social. Facebook and other platforms allow you the opportunity to hear what your customers are saying, and a chance to respond. While you must be prepared to take the bad commentary with the good, I view that negative feedback as an opportunity to turn a bad brand experience into a good one and through social media, that opportunity has become even easier than it was before.
So, start with these five, and then based on how successful you are in taking these steps and how committed you are to marketing your brand on social media platforms decide whether or not social ads and applications make sense for you. As I said before, when we (or you) develop a social media strategy, the platform and mechanisms should be determined by the audience, the message, and your business objective.
Check out the whole article here.